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— 🇮🇱 NEW: Israel is ranked in last place in Ipsos’ Nation Brands Index (NBI) for a second year in a row
The 2025 Nation Brands Index showed Israel falling 6.1%, the steepest single-year drop in the index’s history.
In the category measuring human sentiment, including ‘trust, empathy, and goodwill’ toward citizens, Israel ranked last. Among the majority of Gen-Z respondents, Israel was seen as an illegitimate state.