En quête de bonnes affaires   – Le Jeune Indépendant

Many African companies met at the Palais des Expositions des Pins-Maritimes, on the occasion of the 4e Edition of the intra-African trade fair (IATF 2025), have expressed their satisfaction to participate in this continental event, while wishing to conclude good deals on this occasion.

In the alleys of the exhibition, Sipam SA, a Mauritanian company specializing in the pasta and subsidiary of the Wafa Holding group, presented its know-how. “Our objective is clear, it is to establish partnerships, especially with Algerian investors, but also those of other African countries. Algeria is for us a very important market, because of its geographic proximity and its economic weight, “said a representative of the Wafa Holding group, interviewed by The independent young.
Founded in 1980, this family conglomerate, he explained, has become a key player in the Mauritanian economy, with subsidiaries active in the food industry, mines, energy, bank or construction. “We want to attract capital, but also skills, especially in the food industry,” said the same official.

The State of Ogun, Nigeria, also marked its presence in Algiers through its Oguninvest investment promotion agency. “Through this edition, we expect to meet more international investors who wish to collaborate with our state. We want to highlight the opportunities, including the abundance of raw materials available in the State of Ogun, for businesses, “said a manager at Independent young. With its slogan “the gateway to the excellence and prosperity of Nigeria”, Ogun seeks to position itself as an attractive hub for trade and investment.

Investment at the heart of dynamics

In this context, the Algerian Investment Promotion Agency (AAPI) took advantage of this intra-African fair to launch an appeal to economic operators, that of seizing this unique opportunity in order to multiply strategic contracts and agreements. Present on site, it is committed to ensuring close support, alongside its partners, to streamline the procedures. The participation of large economic enterprises opens up large prospects for structuring cooperation for Algeria as for its African partners.
The success of intra-African trade is also based on the solidity of its financial and protection mechanisms. Afrexinsure, a subsidiary of the Afreximbank launched in 2023, aspires to concretize this dimension. Specializing in insurance and investment insurance, it offers solutions covering freight, construction, operations and energy. Its role is to reduce the risks that still slow the exchanges on the continent, while filling the access deficit to quality insurance products.
In the same spirit, Ecobank highlights its omni more solution, integrated into the PADS (Pan -African payment and regulation system). Thanks to this system, companies can make instant transfers in local currencies, without going through strong currencies, which considerably reduces costs, depending on the company.

The rise of industry and special economic zones

Africa is not limited to the trade of goods, it also wants to build its industrial future. The Dangote Packaging Limited (DPL), a subsidiary of the Nigerian giant, exposes its expertise in the production of polypropylene bags, with the ambition to expand its presence beyond Nigeria and to contribute to regional industrialization.

Kenya, for its part, is focusing on the Special Economic Zone of Vipingo (VSEZ), born from a partnership between Centum Investment Company and Arise IIP. Extended on 800 hectares and thought as a sustainable industrial park, it is distinguished, according to its representative, by its leading infrastructure and its green energy solutions. Located on the Kenyan coast, the VSEZ aims to offer a strategic framework for energy -friendly and innovative companies that seek to anchor in East Africa.
For its part, Namibia projects itself through its investment promotion and development council (NIPDB).

Created in 2020, this organization operates as a one -stop shop intended to facilitate investor procedures and support micro, small and medium -sized businesses (MPME). Its priorities are to reduce bureaucracy, improve competitiveness and promote economic diversification, especially in renewable energies, oil, gas and tourism. The NIPDB also wants to make job creation and skills development a tangible reality, by attracting promising investments.

Economic Pan -Africanism in action

Through the richness of the initiatives presented during this edition, the IATF 2025 wishes to illustrate more than ever the vitality of a determined continent to cross the obstacles of the past. By welcoming this event, Algiers intends to position itself as a catalyst for economic pan -Africanism, a living metaphor for the aspirations of a continent which wants to build an eclectic, competitive and inclusive economic space.

The stands, meetings and agreements in gestation reflect the same conviction, according to which the future of Africa is first played in Africa.