Physical Address
Indirizzo: Via Mario Greco 60, Buttigliera Alta, 10090, Torino, Italy
For the celebration of Mother’s Day, Molfix of the Hayat Algeria Group organized, Saturday afternoon, in Riadh El-Feth (Algiers), a special event in honor of mothers. On this occasion, a variety of fun activities were made available to mothers and children.
Under the big Molfix marquee, several attractive spaces have been set up to bring mothers and their children closer together, including the drawing workshop in which the child unleashes their creativity, archery, the puzzle, a raffle to win a gold chain for the superb mothers, a souvenir photo, a clown animation and many other additional surprises which delighted the mothers and their children who came to enjoy the celebration.
“I saw the ad on social media. Honestly, I didn’t even have to think. This morning, I organized with my neighbor to bring our children to this event,” explained Hakima, mother of three children, whose ages vary between 3 and 7 years old.
Next door, Chérifa, mother of four children, the youngest of whom has just turned five months old, revealed her joy in celebrating Mother’s Day with Molfix, specifying that “participating in the event is a way to thank the Hayat Group which offers, through several of its brands, essential comfort for our children but also for us as women.”
“We organized this event to celebrate Mother’s Day with all mothers” indicated to Young Independent Ms. Habiba Dehane, communications director of the Hayat Algeria Group, stressing that “on this occasion, we honor the mother and we thank her for her work.”
“A mother is precious, and we are very happy to see all the mothers with their children enjoying the games and fun activities designed for these little ones who just want to spend time with their mothers in a relaxation space like this one,” she added.
Concerning the sale of baby diapers, the director announced that “the Molfix brand remains the undisputed leader on the Algerian market”, specifying that “the brand is very well known in the country for the quality of the product”. She added: “Through Algeria, we were able to expand our field of activity and make other investments in several countries, notably Nigeria, Egypt, Kenya, Russia, Iran, Vietnam. Nam.
It should be recalled that Hayat’s investments in Algeria were launched in 2005. On the Bouinan production complex, in the wilaya of Blida, two factories were created to produce sanitary napkins under the Molped brand, personal care products for babies under the Molfix, Bebem Natural and, more recently, Goodcare brands, as well as home care products under the Test and Bingo brands.
The Algerian market is one of the most promising in North Africa and the Middle East for Hayat. The success of Hayat Algérie encouraged the group to invest in other countries, while giving priority to the Algerian market.
All efforts are being made in terms of research, development and marketing to ensure that this success meets the growing needs of Algerian consumers. All brands marketed in Algeria have acquired a significant market share and are very popular with consumers.