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Saudia plays an active role in promoting sustainability
Saudia Group has signed a memorandum of understanding (MOU) with Loop KSA, a leading Saudi company specializing in the circular economy and sustainable waste management solutions.
This agreement establishes the basics of the development of advanced infrastructure to support the practices of the circular economy and for the launch of a global waste management program in the subsidiaries and operations of the Saudia group, with the aim of reducing the group’s carbon footprint.
The protocol was signed by Maryam Telmesani, vice-president of sustainable development at Saudia Group, and Ali Bakhalgi, general manager of Loop.
This partnership will make it possible to assess the current sources of waste and to develop the very first “zero waste” strategy of the Saudia group, supported by recycling initiatives, waste collection and treatment infrastructure, as well as awareness programs for employees and the community. It also includes continuous performance monitoring and preparation for international recycling certification.
During the signature ceremony, around 6,000 cabin staff uniforms were delivered to be recycled, thus marking the first initiative as part of this agreement.
Maryam Telmesani said: “SAUDIA GROUP continues its sustainability strategy, ranging from improving operational efficiency and support for local content to the launch of targeted initiatives and the establishment of global partnerships. These efforts contribute to our objectives of sustainability both within the kingdom and on a global scale. »»
For his part, Ali Bakhalgi commented: “We are proud to associate with Saudia Group for an initiative that will redefine waste management. Together, we will promote a culture of the circular economy and sustainability through awareness programs and concrete solutions, in perfect adequacy with the objectives of the kingdom and the 2030 vision of Saudi Arabia. »»
SAUDIA continues to play an active role in promoting sustainability in the aviation sector.
Its efforts include active participation in the national and international committees responsible for defining policies and regulations in terms of sustainability, its involvement in the voluntary regional carbon market initiative of the Public Investment Fund (PIF).
SAUDIA is also engaged in a series of operational initiatives, ranging from the modernization of its fleet with more effective planes and the reduction in fuel consumption to the electrification of ground equipment and the support of community programs.
SAUDIA has also launched sustainability awareness campaigns and plays an active role in the efforts of the Skyteam Alliance to reduce carbon emissions in the air industry.